Elisabetta Zucchi is a half Italian, half American artist and creative director. She is co-founder and Chief Creative Officer at Boxspring Media and is responsible for all the branding for Boxspring companies and its Original Content Series as well as creative direction for each. She is passionate about pushing creative ideas through a process of disruption and innovation and finding the intersection between artistic form and usability. Zucchi has a B.A. in Product Design from Central Saint Martins in London, graduating with honours and worked for the Innovation Lab and Arnell Group and Mewslab.

Clients included world renowned jewellery, fashion, and technology as well as causes she cares about such as Special Olympics campaigns, Dolores Huerta and others.